Abu Dhabi, 04 March 2021: Umm Al Emarat Park, Abu Dhabi’s favorite green destination, hosted the fitness sessions of Daman Heroes’ FIT FOR FEB campaign that took place throughout the month of February and sought to encourage people to continue improving their health beyond the new year.
In collaboration with Abu Dhabi Sports Council, the campaign saw the participation of 3200 members of the community getting active in free group fitness sessions at Umm Al Emarat Park and online YouTube classes. As an extra incentive to keep people motivated, the FIT FOR FEB campaign launched a month long competition with big prizes including the Park’s newly release Fitness Loyalty Card, 1000AED Amazon vouchers, Jebal Jais Zipline tickets, 1000AED Go Sport vouchers and Abu Dhabi Marine watersports activities.
Rasha Kablawi, Head of Umm Al Emarat Park’s Corporate Affairs and Communication Department said: “As the capital’s favorite green destination, we take a lot of pride in being a natural space for visitors to invest in their health, fitness and wellness. The Daman Heroes FIT FOR FEB campaign is yet another great addition to the versatile roster of fitness and wellness initiatives the Park is known to provide.
In line with the Park’s ethos, we were very keen on collaborating with Daman to further motivate our community to stay healthy and committed to their wellness goals. We continuously champion and put emphasis on the importance of remaining healthy, mentally and physically, and the Daman Heroes FIT FOR FEB campaign was yet another iteration of that.”
The campaign – led completely by UAE volunteers – was hailed a wide success with a total of 3200 members of the community participating and 25 competition winners. Each week sessions were held at Umm Al Emarat Park, and other locations in Abu Dhabi, while adhering to Abu Dhabi’s latest rules and restrictions to prevent transmission of COVID-19. The campaign’s online workouts received an average of 125 views per session.
“Abu Dhabi Sports Council prioritizes opportunities for the community to keep regularly fit and active. Daman Heroes’ Fit For Feb gives people a chance to exercise safely during these times and we are delighted to support the program,” commented Suhail Abdulla Al Areefi, Executive Director - Events Sector of the Events Management Department at Abu Dhabi Sports Council.
Umm Al Emarat Park is a natural space where visitors can invest in their health through play, exercise and relaxation. The Park recently launched a Fitness Loyalty Card to further encourage a healthier lifestyle and keep the community active. This card provides unlimited access to the Park year-round as well as huge discounts on fitness activities and F&B outlets around the city. Cards are available to purchase at the Park entrance.
Daman Heroes’ latest updates can be found on www.damanheroes.com and @daman_heroes
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