The entire park will be lit up in pink lights for the entire month of October
In collaboration with NMC Royal Women’s Hospital, Pink Caravan, Peak Fitness and Life Diagnostics the park will be raising awareness and offering a range of free wellness packages and screenings for park visitors
Abu Dhabi, UAE (29 September 2022):
October is Breast Cancer Awareness Month, an annual campaign to raise awareness about the impact of breast cancer. To support this year’s efforts, Umm Al Emarat Park is turning pink to help highlight the significance of breast cancer awareness, education, and research. Throughout the whole month of #PINKtober, the park will be lit up with pink lights in recognition of the cause.
Also, during the month, the park will be hosting Pink Caravan on 18th October from 4pm-8pm as they conduct free screenings and awareness talks for all visitors, and on October 21st from 4pm- 8pm, Peak Fitness and Life Diagnostics activation will be taking place where park visitors will be offered a discounted wellness package from Life Diagnostics and a free training session that will be conducted by Peak Fitness for female park goers. Furthermore, NMC Royal Women’s Hospital on 28th October from 4pm-8pm will have free health educators on the ground in addition to discounted mammogram vouchers, gifts and more.
“At Umm Al Emarat we are big advocates of supporting the community and continuously aim to collaborate with brands that have the same values as we do. Breast cancer awareness and early detection efforts are very important when it comes to women’s health. We are pleased to partner with NMC Royal Women’s Hospital, Pink Caravan, Life Diagnostics and Peak Fitness during our Breast Cancer Awareness Month with the aim to spread awareness on the most common type of cancer among women worldwide.” said Rasha Kablawi, Head of Umm Al Emarat Park’s Corporate Affairs and Communication Department.
Dr. Hisham Shams, Chief Scientific Officer at Life Diagnostics said, “The more we know about cancer, the better we can prevent, treat and manage it.Life Diagnostics Laboratories is honored to support Umm Al Emarat Park initiative in raising awareness of the importance of early detection and examination to reduce the spread of breast cancer.”
Life Diagnostics is a diagnostic center that provides a wide range of laboratory and radiology services utilising innovative technology. They deliver high quality, cost-effective, and unique diagnostic services to patients and healthcare providers in the region.
NMC Healthcare is the largest private healthcare company in the UAE. The healthcare provider offers one the most comprehensive range of breast cancer services in UAE’s private health sector and their senior specialists have many years of experience in diagnosing and treating breast cancer.
Pink Caravan is a UAE Breast Cancer initiative, under Friends of Cancer Patients' umbrella “Kashf”, for early detection of cancer, aims to raise awareness about breast cancer and conduct screenings. Since its inception in 2011, Pink Caravan has been delivering educational sessions and lectures about the importance of early detection of breast cancer in various locations across the UAE.
Peak fitness is considered as the most famous fitness center in the UAE. They offer a complete multi discipline, cross training approach to fitness and well-being, Peak Fitness has the best solution for you under one roof, with a great team of expert trainers and unique friendly and competitive atmosphere.
For more information on the activation, visit the parks social pages on Facebook, Instagram and Twitter.
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